Ripley’s Entertainment · Workflow automation
Editorial Workflow Automation
Automated recurring editorial steps across notifications, editing, approvals, scheduling, and publishing.
Project imagery
From scattered tasks to a connected workflow.
Reported outcomes
- ~8 hrs manual work saved per week; approximate observed estimate
01 / Context
The work in context.
A custom workflow built for Ripley’s WordPress multisite to connect editorial notifications, review, approvals, scheduling, and publishing.
02 / Challenge
The problem to solve.
Teams relied on back-and-forth messages to signal when content was ready for review, request status changes or approvals, and coordinate publishing dates. Waiting for replies added delays and recurring manual work.
03 / Approach
How I approached it.
- Automate the connected editorial process rather than one isolated step.
- Define clear rules for what triggers each stage so teams could follow the workflow with minimal training.
04 / Implementation
What I delivered.
- Planned and built a custom workflow alongside common WordPress multisite plugins.
- Connected notifications, editing, approvals, scheduling, and publishing with rules that determined when each step was ready.
- Introduced the workflow with minor training; its clear interface supported quick adoption.
- 01 Notifications
- 02 Editing
- 03 Approvals
- 04 Scheduling
- 05 Publishing
Stages shown reflect the documented workflow; implementation details are not inferred.
05 / Constraints & tradeoffs
What shaped the work.
- The workflow needed to coordinate handoffs between editorial and other teams without removing the review and approval steps.
06 / Outcome
What changed.
The workflow was adopted quickly and saved an estimated eight hours of manual work per week, based on observation.
The weekly time saving is an estimate based on observation, not time-tracking data.
- WordPress multisite
- Custom workflow
- WordPress plugins
07 / Reflection
What I take forward.
Automating the handoffs as well as the publishing steps reduced repeated coordination while keeping editorial review in the process.