AP Web Tech · Retail
Leelanau Gear
A website refresh that brought two sites under one brand and made seasonal store hours and directions easier to find.
Project imagery
One storefront, ready for every screen.
Reported outcomes
- 50s–60s initial performance scores
- 80s–90s scores within the first month
01 / Context
The work in context.
A refresh that brought two websites under one brand and made seasonal store hours and directions easier to find, alongside targeted website optimization.
02 / Challenge
The problem to solve.
Improve reported performance scores while bringing the storefront experience under a unified brand.
03 / Approach
How I approached it.
- Address performance through targeted website optimization.
- Bring two websites under one brand and make hours and directions easier to find.
04 / Implementation
What I delivered.
- Delivered targeted website optimization.
- Unified the two websites under one brand and improved access to seasonal store information.
05 / Constraints & tradeoffs
What shaped the work.
- Two existing websites needed to come together under one brand while keeping seasonal hours and directions easy to find.
06 / Outcome
What changed.
Performance scores improved from the 50s–60s into the 80s–90s within the first month.
Scores reflect the first month after the optimization work; the underlying reports are not published here.
- WordPress
- Responsive web design
07 / Reflection
What I take forward.
Measured improvement can be meaningful without a full rebuild; the specific changes should be documented alongside the metric when available.